When you’re building a business and planning your marketing materials, you will inevitably face the challenge of developing a company logo. There are many obstacles we face through the process from finding an original idea to creating the image itself. Let’s start at the beginning when we start brainstorming. You’ve got to align your logo with your business goals. With that in mind, read these key points to help guide you in the creative process:
A logo must be simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.
A logo must be memorable
Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
A logo must be timeless
An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?
A logo must be versatile
An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo must work in just one colour too.
A logo must be appropriate
How you position the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.
With thanks to http://justcreative.com/2008/01/08/how-to-design-a-logo/